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Friday, November 1 • 11:10am - 12:00pm
Using Data Visualization to Analyze Topic Development by Business Communication Students in a One-Shot Setting

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Business Communications students need to identify information needs, connect subtopics with topic proposals, and know where to look to retrieve multiple types of information sources outside normal journal articles and books. This includes consumer market research, industry research, company information, and primary sources. Their information-seeking behavior is generally based on previous knowledge of how to do simple basic keyword searches, not complex business research. The presenters needed to know 1) if students were making the connection between the larger subject, their topic and subtopics, and the search strings they were creating 2) if their topics matched the keywords they were listing and 3) what keywords were students using and which were the most popular. This presentation focuses on use of data visualization for library assessment, data analysis of over 1,000 responses, and emergent themes, such as connections between topics and keywords. The brainstorming worksheet, changes to curriculum, and ways instructors might use this in their own classrooms will also be shared.

avatar for Heidi Blackburn

Heidi Blackburn

STEM and Business Librarian, University of Nebraska at Omaha
I serve as the STEM and Business Librarian at the University of Nebraska Omaha Criss Library. My research interests focus on the status of women in STEM in higher education and active learning in information literacy classrooms.

Jason Heppler

Digital Engagement Librarian, University of Nebraska at Omaha

Friday November 1, 2019 11:10am - 12:00pm CDT
J.W. Student Union, Room C (3rd Floor)